Unilever has announced that it will expand its factory in Jefferson City. The more than $80 million investment will add operations capabilities to produce Liquid I.V., a brand within its Health & Wellbeing business.

“We’re thrilled to see a world-class manufacturer like Unilever continuing to invest right here in Jefferson City,” said Gov. Mike Parson. “This company has maintained operations in our capital city for decades as a leading local employer and prominent community partner. We look forward to Unilever’s success as it continues to benefit from our state’s many economic advantages.”

This news follows the January announcement that the company would invest a separate $25 million at the same location.

Unilever, one of the world’s largest consumer goods companies, will add automated operations to make products for Liquid I.V., a popular powdered hydration brand in the country. Liquid I.V., since being acquired by Unilever in October 2020, is four times larger and has helped the company’s Health & Wellbeing business deliver reliable growth, said the Missouri Department of Economic Development.

“Unilever has been part of the Jefferson City community for decades, making products for brands like Dove, Vaseline, Axe, SheaMoisture, Nexxus and TRESemmé,” said Michael Whelan, Head of Unilever’s Jefferson City factory. “We’re so happy to be adding the Liquid I.V. brand to that list as we continue investing in the Jefferson City facility.”

The Jefferson City location has been operating since 1966 and employs over 450 workers.

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