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University of Missouri professor highlights the vast business of March Madness (LISTEN)

University of Missouri professor highlights the vast business of March Madness (LISTEN)

by [email protected] | Apr 2, 2025 | News, Show Me Today

March Madness is much more than competitive games and bracket busters. It is the NCAA’s cash cow. University of Missouri professor Michelle Brimecombe joins Bill Pollock to discuss why March Madness is rolling in it like never before.

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