World Cup fans have been posting their impressions on social media about American foods, including Kansas City barbecue. Mike Burris of the Missouri Restaurant Association says it’s hard to put a value on such positive feedback, but he says it must be huge.
Burris guesses the World Cup fans will boost local restaurant profits by up to 25% this summer. He notes concern that local diners may be deterred by crowds and avoid going out to eat. His suggestion: eat out when soccer fans are in the stadium.