The St. Louis Blues have introduced new home and away uniforms that modernize the team’s heritage look while celebrating its deep St. Louis roots. The jerseys draw inspiration from the franchise’s original 1967 design, incorporating classic blue and yellow as the primary colors and a refreshed version of the iconic Blue Note logo, now simplified to two colors with thicker lines for a bolder appearance. The new away jersey features white instead of cream, and the updated set includes one-color numbers for improved readability and an interlocking “STL” logo on the pant leg. The current royal blue home jersey will now serve as the team’s third jersey.
In addition to the uniforms, the Blues unveiled a full brand evolution featuring new wordmarks, a custom font, and several secondary and tertiary logos that pay tribute to the city’s musical and cultural heritage. These include a Fleur-de-lis with musical elements, an interlocking STL mark, and a trumpet design that merges the Gateway Arch with the Mississippi River. The redesign reflects strong fan support for the team’s heritage identity, especially those featured in recent Winter Classic games. Fans can explore the new look and purchase updated merchandise at STLAuthentics.com.
Photo courtesy: St. Louis Blues
Photo courtesy: St. Louis Blues
