With the urging from Mizzou football coach Eli Drinkwitz to help the Tigers compete with other schools in the SEC and around the country, a new collective, Advancing Missouri Athletes, has been developed to help generate money for certain Mizzou student athletes through Name, Image and Likeness. Greg Steinhoff is the CEO. He held a press conference on Thursday and I had the opportunity to ask Mr. Steinhoff a few questions as fans navigate through this new era of college athletics.