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You are here: Home / Sports / NAIA will allow student-athletes to profit off Name, Image and Likeness

NAIA will allow student-athletes to profit off Name, Image and Likeness

October 7, 2020 By Bill Pollock

The National Association of Intercollegiate Athletics (NAIA) passed it’s own legislation to allow its college student-athletes the opportunity to be compensated for use of their Name, Image and Likeness (NIL). The organization’s legislation was approved on Tuesday by NAIA membership.

Read more from the NAIA

There are 15 NAIA schools in Missouri.

“This is a landmark day for the NAIA, and we are happy to lead the way in providing additional opportunities for our student-athletes,” said NAIA President and CEO Jim Carr. “The time was right for the NAIA to ensure our student-athletes can use their name, image and likeness in the same ways as all other college students.”

According to the NAIA’s website, the legislation allows a student-athlete to receive compensation for promoting any commercial product, enterprise, or for any public or media appearance. Additionally, it is now permissible for a student-athlete to reference their intercollegiate athletic participation in such promotions or appearances.

This NAIA legislation will allow member schools in the state of California to be eligible to participate in future sports since California has already passed its own state bill allowing student athletes to make money. There are 20 other states considering the same type of legislation including Missouri and there is also a bill introduced on the Federal Level, co-sponsored by Missouri Representative Emanuel Clever.

Here are specific scenarios laid out by the NAIA.

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