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Mizzou Athletic Director Jim Sterk invited me to his office. In part one of this two-part conversation, Sterk lays out their aggressive plan for increasing members and donations to their Tiger Scholarship Fund.
Why did he give Barry Odom a contract raise and extension?
Even though he was caught by TV cameras less than happy and using colorful language (for which he was playfully ribbed by co-workers and his three daughters) following a tough loss, Sterk tells me he doesn’t need to be front and center at sporting events.