The “Shoe Wars” have reached an all new low.
Nike is creating their own 7-on-7 football league for high school kids. Eventually, they’d like to target junior high kids. All in the hopes of pushing their product and burying their competition Under Armour and Adidas.
The league will come at a price…a big price for the kids and the parents who want to join…in the range of $1,000.
Dennis Dodd of CBS Sports breaks down the details.
I break down how this is nothing more than a glorified Sweatshop…call it a Sweatfield