The St. Louis Rams will host regular-season games in Britain each of the next three years, starting in October against the New England Patriots.

Last October, when the NFL announced a commitment to play in the United Kingdom each of the next five years, teams were permitted to volunteer to play at least one regular-season game per year as a home team. The Rams’ proposal to play three straight years was accepted.

“We are excited about the opportunity to reach new audiences globally,” said Rams owner Stan Kroenke in a statement through the NFL. “This is a great platform to showcase the city of St. Louis to London and the UK.”

Kroenke is a majority shareholder in the English soccer team Arsenal.

“We’ve seen first-hand the increased popularity of the NFL, not only in London but throughout Europe,” Kroenke continued. “To play a role in that growth over the next three years will be incredible and is a testament to the many good things happening not only in the NFL, but also in the St. Louis Rams’ organization.”

The Rams and Patriots will meet October 28 at Wembley Stadium in London. It will be the sixth straight year the NFL will play a regular-season game in the British capital.