University of Missouri Head Football Coach Gary Pinkel, and Director of Athletics Mike Alden will take center in the world capital of commerce Friday morning, as they head to New York City to perform the ceremonial ringing of the opening bell for the NASDAQ market. The opportunity for the opening comes in conjunction with the 2010 Insight Bowl, sponsored by Insight Enterprises, Inc. (NSIT on the NASDAQ market ticker), in honor of the 22nd annual playing of the Insight Bowl.

Pinkel and Alden will be on hand at the ceremony, along with Gary Barta, Director of Athletics at the University of Iowa – Mizzou’s opponent in the upcoming game, which will be played Dec. 28th in Tempe, Ariz. It will take place tomorrow, Friday, December 17th at the NASDAQ MarketSite in Times Square, at 9:15 a.m. eastern/8:15 a.m. central.

“This is a big honor, it’s going to be a real thrill to be there in person and see the inner workings of the market,” said Pinkel. “I’ve always had an interest in the market and have followed it as much as possible, but certainly haven’t ever had this kind of opportunity, so I’m looking forward to representing Mizzou and the Insight Bowl,” he said.