Anheuser-Buch is serious about promoting its flagship beer brand.
AB is trying to work out all the details of what it calls a “national happy hour” in which the St. Louis brewer will give out free samples of Bud. AB also plans to begin a new ad campaign with the slogan, “Grab some Buds”. The focus on Budweiser reflects the concern about its slumping sales. Budweiser reached a market-share peak in 1988, when it commanded 26-percent of beer sales. That market share has fallen to just over 9-percent. It appears Budweiser has fallen out of favor among young beer drinkers. A recent study commissioned by the company indicated that four of 10 drinkers in their twenties have never even taken a sip of a Budweiser.