The Big 12 is putting a full blitz on Missouri and Nebraska, giving each school an ultimatum to let their decision be known if they are going to the Big Ten or staying with the Big 12.

According to a report I read on, The Big 12’s university presidents decided on imposing the ultimatum. According to the Austin American-Statesmen and the Dallas Morning News, Nebraska has until 5 p.m. on Friday to tell the Big 12 what they are going to do. The deal is the same for Missouri.

Pac-10 commissioner Larry Scott, speaking at meetings in San Francisco, laid out several scenarios Friday to its schools’ athletic directors, one of which would include adding six Big 12 schools, with Texas among them.

Under their present television deals, Big 12 members received between $7 million and $10 million each last year, depending on how many appearances each school made. The Big Ten, enriched by its Big Ten cable network, distributed some $22 million to each member last season.