This Monday after Thanksgiving is yet another in a series of important shopping days prior to Christmas. It’s Cyber Monday – a day when so many Missourians and other Americans go online to look for gifts they learned – over the Thanksgiving weekend – that their loved ones hope to receive.
Missouri Retailers Association President David Overfelt says online sales are an important part of a retailer’s overall sales figures.
“All brick and mortar stores, regardless of size, should really consider creating a site and promoting themselves and actually making sales through online retail,” said Overfelt in an interview with the Missourinet.
The concept of Cyber Monday was born several years ago.
“A few years ago, a number of retailers that had brick and mortar and online stores started to notice an uptick in traffic on their online sites on this Monday,” said Overfelt. “It developed into what we call Cyber Monday. Although it is not the biggest online sale day of the year it does kind of mark the season for increased traffic on online retail sites.”
While some shoppers prefer to shop in person, time constraints and other factors lead a lot of us to do our shopping from the comfort of home or work.