The State of Missouri has joined forces with the federal government, child advocacy organizations, and the private sector to promote an initiative aimed at helping to keep kids safe online.
The "I Know Better" campaign – spelled INOBTR as a reflection of the Internet lingo used in blogs, e-mails, and text-messages – was created by St. Louis businessman and philanthropist Steve Schankman in 2006. He believes the best way to reach out to young people is to speak their language, using young people who know what is on the minds of these kids.
Schankman says young people are reminded that anything they post on MySpace or any other Internet web page is something that juat about anyone can gain access to … and it is there forever.