It’s Black Friday, one of the biggest shopping days of the year. Dave Overfelt, President of the Missouri Retailers Association, says that while Black Friday is no longer the busiest shopping day of the year, it is an important retail day and one that often sets the trend for the holiday shopping season. Overfelt says while many stores are trying to spread out the holiday shopping season, Black Friday remains a special day for many shoppers who trek to stores in what has become a holiday in its own right. He points out many retailers have special sales specifically designed for earlybirds who get up before the crack of dawn with shopping in mind.