Governor Bob Holden and Lieutenant Governor Joe Maxwell have launched enrollment for the state’s new prescription drug program for senior citizens. The Missouri SenioRx Program was approved during last fall’s special legislative session. It’s expected to help 55,000 seniors age 65 and older deal with the rising costs of prescription medicine. Erma Hasenbeck, a resident of a Jefferson City home for seniors, was the first in the state to fill out an application, which she submitted to Governor Holden. The regular enrollment period will run from Aptil 1st through May 30th, with the program going into effect on July 1st.