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You are here: Home / Health / Medicine / Stylized ads reduce pot smoking

Stylized ads reduce pot smoking

January 24, 2001 By admin Leave a Comment

Columbia researchers are crowing about a new drug use study. University of Missouri Communication professor Mike Stephenson says the goal was to use MTV-style ads to reach thrill-seeking teenagers who’re more likely to use pot. He and a group of researchers from the University of Kentucky produced a series of novel, fast-paced ads that he says reduced pot use among the high-sensation set in a short period of time. Precise results will be released this week in the American Journal of Public Health.

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Filed Under: Health / Medicine Tagged With: Drugs, University of Missouri

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