Fox’s telecast of Major League Baseball’s All-Star Game received the lowest television rating the game ever has drawn. The American League’s 6-3 win over the National League in Cincinnati was seen in just 6.6% of U.S. homes with a TV, according to Nielsen. The previous low was a 6.8, in 2012. Fox’s telecast averaged 10.9 million viewers, down from 11.3 million for last year’s game, which got a bump from the New York market due to Derek Jeter’s final All-Star appearance.
That was nationally…here in Missouri the numbers were impressive. Kansas City finished at the top, outdrawing the host city Cincinnati with St. Louis finishing third.
It should come as no surprise that our two cities fared well. There were seven Royals and six Cardinals players selected as All-Star players. Five Royals appeared in the game, while two Cardinals played.
Kansas City, 31.4/50;
St. Louis, 17.9/27;
Columbus, Ohio, 9.7/16;
San Diego, 9.0/18.
*Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Kansas City also showed the greatest growth from the year before, with a 178% increase going from an 11.3 rating in 2014 to 31.4 this season.
Its not all doom and gloom for MLB. It is still the most watched All-Star game of the four major sports. The 6.6 household rating beats the 2015 NFL Pro-Bowl by +29% (5.1), NBA All-Star Game by +53% (4.3) and NHL All-Star Game by 450% (1.2). Plus more fans are now streaming the game on their computer or mobile devices. According to FOX Sports GO, the streaming service for FOX Sports, they registered 63,878 unique streamers, accounting for a +335% increase from last year’s game. (14,679).